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About Infographics
Information graphics are the visual presentation of information. They are also known as "infographics" or just "graphics". They are commonly found in the news, in subway maps, airport signage, timelines, and popular scientific literature. Information graphics commonly make use of pictograms and other pictorial elements. Charts, graphs, maps, and diagrams are included in this field.

Infographic [infó • graphik]
An infographic is a clear visual concept that infuses graphics, information, photographs and data charts about the topic at hand. The visual's goal is to draw the reader to the article and explain an overview or to add additional information adding to the reader's experience.

Why infographics?
65% of the population learns visually. These types of learners work best when reading, referencing notes, seeing diagrams and viewing pictures.

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Pictures tell a 1,000 words.
A large number of readers look at a visual first, read information second.
Infographics convey information that is otherwise difficult to express in writing alone.
Infographics visually reinforce the writing's main points.
Shortens stories and concepts, which saves the reader time and energy.
Readers have come to expect them
The combination of solid information and clear design, allows the reader to easily digest and remember the information.
Provides the opportunity to get the message across to the reader while making the piece interesting and attractive.

The role of an Infographic Specialist
An infographic specialist helps communicate knowledge and understanding through the use of illustrations, text, photos, maps and other graphical representations.

About Conceptual Illustration
Over the past 3 years, we have developed over 100 conceptual illustrations for one of our clients, Clohesy Consulting. The organizational development firm is owned and operated by Stephanie Clohesy, an expert in national and international non-profit institutions. Stephanie's role to her clients involves high level, conceptual and strategic recommendations, which help the organizations create and sustain favorable changes. She relies on Illustrated Point to illustrate her concepts, which provide deeper understanding about her concepts, to her clients.

Why Conceptual Illustrations?
Helps audience to accurately achieve comprehension of complex strategies and concepts.
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Visually explain organizational changes.
Help the audience to visualize patterns.
Visuals provide clarification of concepts captured in text.
Graphic relief in text heavy documents and presentations provide the audience with variety and keeps them engaged.
Provides a neutral material in which parties with different views can focus and verbalize their thoughts and ideas regarding the concept portrayed in the visual.