> News
Company Background
Illustrated Point is a subsidiary of Darning Pixels, Inc., which was founded in 2001 and has provided graphic design services to over 50 clients worldwide. Illustrated Point is an information design firm, specializing in two unique areas of design, conceptual illustration and infographic design.

In these two areas of design, we have 3 years experience and have produced over 100+ conceptual illustrations and infographics for a variety of organizations.

Our business philosophy is simple. We always say, "yes" to our client requests, while providing professional guidance that lead to cost effective and high-quality project results. We pride ourselves in delivering fresh, clever and creative ideas that resonate with our client's target audiences every time.

Staff Bio's
Andrew Van Fleet : President / Creative Director

In 1997, Andrew began his career as a User Interface Designer at TEAM Technologies, an Internet services company in Cedar Falls, Iowa. He designed large-scale Internet application user flow diagrams, designed web interfaces and created website branding for clients including; The Principal Financial Group, GuideOne Insurance, Oldsmobile, Northrup King Seeds and Hy-Vee Food Stores.

In 1999, Andrew parlayed his user interface expertise into a Senior User Interface Designer position at Minneapolis based IT-Radar, an online IT services marketplace. At IT-Radar he designed the Internet application's graphical user interfaces, frequently field-tested the application's usability metrics, transformed graphic designs into HTML templates and developed the company's brand identity and promotional materials. He was also instrumental in integrating IT-Radar's Internet application with strategic partners including, The Gartner Group, C|Net and Compaq.

In 2001, TechRepublic purchased IT-Radar.com. Andrew exercised his stock options and founded Darning Pixels, Inc. He started the design firm at the UNI Regional Business Center's business incubator facility in Waterloo, IA. His expertise in both the graphic design and web design fields, and keen attention to customer service helped him to quickly expand the firm to over 20 clients in the first year. After two years in the incubator, he secured a historic downtown building, furnished individual offices and recruited businesses to share general expenses which allows him to keep his prices below industry averages. Over the past 4 years, the business has continuously yielded 20% growth and to date the firm has provided services to over 50 clients worldwide. Due to the overwhelming success of the infographic division of Darning Pixels, Inc., he created a subsidiary business, Illustrated Point, which focuses on the creation of infographics and conceptual illustration for national and international clients.

Andrew graduated from the University of Northern Iowa in Cedar Falls, IA with a B.A. in Graphic Design and a Business Minor in 1998.

Dixie Fleege : Graphic Designer

Born in Cedar Rapids, Iowa Dixie attended Jefferson High School where she discovered her uncanny knack for artistic design and layout. Determined to follow through with her new passion for design, she enrolled in Kirkwood Community College where she majored in Graphic Communications. After receiving an Associates degree in winter of 2002, she made a motivated decision to take her talents further at the University of Northern Iowa. While attending their Graphic Design program, she became part of the Darning Pixels design team in the fall of 2004 as a part-time designer. Upon her graduation in May of 2005, she obtained a Bachelor's degree in Graphic Design and was honored for her numerous accomplishments and contributions to the university. These honors included presidency of ROTH Residence Hall and membership in the Phi Theta Kappa Honor Society, NRHH (National Residence Hall Honorary) and the National Dean's List. Shortly after graduation, she joined the Darning Pixels creative design team as a full-time graphic designer.